1. Rankings baseline
7×7 grid rankings for up to ten keywords, pack and organic. Which areas you own, which you don't, and who does.
Service
A local SEO audit that tells you what to do on Monday
Forty checks across your profile, website, citations, reviews and rankings, compared against the businesses in the pack, with the fixes in priority order. Five working days, £249.
The forty points, in six groups
2. Business Profile
Categories, services, attributes, description, photos, posts, Q&A, hours, pin, duplicates, suspension risk factors, naming policy compliance.
3. Reviews
Count, rating, velocity and content versus the pack; response rate and quality; presence of policy-breaking reviews you could have removed.
4. Citations and NAP
Top UK and industry directories checked for presence and consistency; old addresses and phone numbers still live; missing structured data.
5. Website
Landing page relevance, title and heading targeting, LocalBusiness schema, internal links, Core Web Vitals, mobile experience, location page structure.
6. Links and prominence
Local link profile versus competitors, unlinked mentions, brand search volume, social and directory profiles Google associates with the business.
How the audit is delivered
Day 1 — Brief
You send business name, postcode, target searches and any known problems on WhatsApp. We confirm the keyword set.
Days 2–4 — Audit
Grid tracking runs, competitor profiles are pulled, citations are crawled, the website is reviewed manually.
Day 5 — Report and walkthrough
PDF report plus a 30-minute walkthrough. You leave knowing the three changes that matter most and what to expect from each.
£249, credited against a plan
If you go on to a monthly plan within 60 days, the audit fee comes off the first month. If you don't, you still have a plan you can act on yourself.
Frequently asked questions
What do I get?
A written report with a grid ranking map for your top keywords, a competitor comparison table, the 40 checks with pass/fail and evidence, and an action plan ordered by expected impact. Delivered as a PDF with a WhatsApp or video walkthrough.
Do you need access to my accounts?
Read-only access to your Google Business Profile and Search Console gets you a better audit, but we can do most of it from the outside if you would rather not share access yet.
Can I do the fixes myself?
Yes. The action plan is written so an owner or in-house marketer can act on it. If you would rather we did it, the audit fee is credited against your first month on any plan.
How is this different from a free audit tool?
Tools check whether fields are filled in. We check whether they are right for your market: is the category the one the pack rewards, are the reviews saying what Google needs to hear, are the citations agreeing with each other, is the landing page competing for the same term as the profile.
Related services
Google Business Profile Optimisation
Categories, services, photos, posts, Q&A and attributes tuned to what your customers actually search.
Local Citations & NAP Consistency
UK directory clean-up and building so every mention of your business agrees with Google.
Multi-Location SEO
Scalable profile, page and reporting structure for chains, franchises and service-area businesses.