Private orthopaedic practice · real data
Orthopaedic surgeon, UK: 970K impressions and 10.8K clicks in 16 months
A single-practitioner clinic website that had never been worked on. Sixteen months of steady technical, content and authority work produced consistent growth in search visibility, with no paid traffic.
What was done
- Technical foundation. Crawl, indexing and speed problems fixed first, so the content had a chance to rank.
- Content architecture. One page per condition and treatment, structured around what patients actually search, with medical review.
- Authority. Consistent NAP, professional registers and relevant health directories; local and professional links rather than volume.
- Ongoing optimisation. Monthly Search Console review, pages expanded or merged based on what was getting impressions but not clicks.
Google Search Console · 16 months
10.8KTotal clicks from Google
970KTotal impressions
1.1%Average click-through rate
7.3Average position
Client's Google Search Console, 16-month performance report. Shared with the client's permission; identity withheld at their request.