More calls
The local pack shows a call button before the searcher has seen a single website. For trades, clinics and emergency services, the pack is where phone enquiries come from.
Local SEO agency · United Kingdom
The customers searching for you right now can't see you. Let's fix that.
When someone nearby searches for what you do, Google shows three businesses on a map. If you're not one of them, that customer calls someone else. We get you into that map — and you watch it happen in your own Google account.
- Free check, no strings: send your business name and postcode, get the three things holding you back — within one working day.
- Movement in weeks, not quarters: most profiles see the first ranking change 2–4 weeks after the foundations are fixed.
- Nothing you can't verify: every number we report is visible in your own Business Profile and Search Console.
What changes for you
What being in the local pack actually does for a business
Local SEO is not about a ranking number. It is about the four buttons Google puts next to your name — call, directions, website, message — and how often people press them.
More footfall
"Directions" taps are the closest thing to a footfall counter Google gives you. Restaurants, shops and salons in the pack get them; the ones below it don't.
Better customers
People who find you through a local search already want what you sell, nearby, now. They convert faster and haggle less than leads from ads or directories.
A channel you own
Ads stop when the budget stops. A well-built Business Profile keeps producing enquiries month after month at no cost per lead.
Google's own research puts local intent at roughly half of all searches, and about three quarters of people who search locally on a phone visit a related business within a day. Those figures are Google's, not ours; your numbers depend on your category and area, which is what the free check tells you.
How it works
What happens after you message us
You send two things
Business name and postcode, on WhatsApp. That's it. No form, no call booking, no pitch deck.
We check where you really rank
We run your main search across a grid of points over your area and pull the profiles of the three businesses in the pack. Within one working day you get a reply with the three biggest gaps between you and them — free, whether or not you go further.
You decide
Fix the gaps yourself with our guide, take a one-off audit, or hand it to us on a monthly plan from £299. No contract beyond 30 days.
Results
What it looks like when it works
A real client, real Search Console numbers, published with permission. We don't publish names — and we don't publish charts we drew ourselves.
Private orthopaedic practice · real data
Orthopaedic surgeon, UK: 970K impressions and 10.8K clicks in 16 months
A single-practitioner clinic website that had never been worked on. Sixteen months of steady technical, content and authority work produced consistent growth in search visibility, with no paid traffic.
Google Search Console · 16 months
10.8KTotal clicks from Google
970KTotal impressions
1.1%Average click-through rate
7.3Average position
Client's Google Search Console, 16-month performance report. Shared with the client's permission; identity withheld at their request.
Your sector
What local SEO looks like in your line of work
The rules are the same; the winning moves are not. A plumber's profile and a dentist's profile fail in different ways.
Local SEO for plumbers
The search that matters: "emergency plumber near me". The category that wins: Plumber / Emergency plumber.
Local SEO for dentists
The search that matters: "dentist near me". The category that wins: Dental clinic / Dentist.
Local SEO for restaurants
The search that matters: "restaurants near me". The category that wins: Restaurant (cuisine-specific).
Not listed? The five-minute self-check works for any business with a postcode.
What we do
Everything that decides whether Google shows your business first
Local rankings are set by relevance, distance and prominence. We work on all three, in the order that moves your numbers fastest.
Google Business Profile Optimisation
Categories, services, photos, posts, Q&A and attributes tuned to what your customers actually search.
Local SEO Audit
A 40-point audit of your profile, website, citations and reviews with a prioritised action plan.
Local Citations & NAP Consistency
UK directory clean-up and building so every mention of your business agrees with Google.
Review Management
Compliant systems to earn more genuine reviews, respond well and deal with fake or unfair ones.
Multi-Location SEO
Scalable profile, page and reporting structure for chains, franchises and service-area businesses.
GBP Suspension Recovery
Evidence-led reinstatement appeals when Google suspends or removes your Business Profile.
Why Maps SEO
A specialist, not a generalist agency with a "local" tab
Most agencies bolt local SEO onto a web-design or PPC offer. We started with Google Maps and never left. That means we know which category change moves a profile, which UK directories still count, why profiles get suspended in 2026 and how to get them back.
- Google Business Profile first. It is the single biggest ranking lever and most profiles are set up wrong.
- Grid rank tracking. You see your ranking across a map of your service area, not one lucky postcode.
- Policy-safe growth. No bought reviews, no keyword-stuffed business names, nothing that gets a profile removed.
- Plain reporting. Calls, direction requests, website clicks and rankings, monthly, in language your accountant would understand.
Pricing
Monthly plans from £299, no long contracts
Three plans that cover a single location through to multi-site groups. Every plan includes Google Business Profile management, grid rank tracking and monthly reporting. Cancel with 30 days' notice.
Basic – £299/mo
One location, profile management, monthly reporting.
Standard – £399/mo
Adds citations, review system, local content and weekly reporting.
Premium – £499/mo
Multi-location, local link building, dedicated account manager.
Learn
The UK local SEO guide
Everything we know about ranking in Google's local results, written for business owners and in-house marketers. Free, no email required.
Local SEO Ranking Factors
The signals Google uses to rank the local pack and local organic results, weighted by what we see move rankings in UK markets.
Google Business Profile: The Complete Guide
Everything on your profile that affects ranking and conversion, from primary category to the photos customers actually look at.
Local Citations and NAP
How citations work in 2026, which UK sources matter, and how to audit and fix inconsistent business data.
Questions we get asked first
What is the difference between local SEO and Google Maps SEO?
Google Maps SEO is the part of local SEO that focuses on your Google Business Profile and the map-based local pack. Local SEO also covers your website, citations, reviews and local links. We do both, because the local pack is driven by all of them.
How long does local SEO take to work?
Profile fixes and category changes can move rankings within 2–4 weeks. Competitive city-centre categories typically take 3–6 months to reach and hold a local pack position.
Do you buy or write Google reviews?
No. Paid or fabricated reviews breach Google policy and, since April 2025, UK consumer law under the DMCC Act. We build systems that earn genuine reviews from real customers and help you respond to and report the ones that break the rules.
Do you work with businesses outside London?
Yes. We are based in South Kensington and work with businesses across the UK. Everything is delivered remotely with reporting you can check yourself in Google.