Profile suspended? Get it back first time

The most common UK causes in 2026: a business name that includes keywords or a location, an address that is a virtual office, PO box or residential address for a non-service-area business, a category change that made Google re-check eligibility, a sudden burst of reviews, multiple profiles at one address, or editing the profile from a new device or account. Google rarely tells you which; the appeal has to cover it.

No. A new profile at the same address is itself a policy breach, is usually suspended within days, and makes the original harder to reinstate. Appeal the suspension you have.

Google's form says a few days; in practice one to three weeks, longer if the first appeal is rejected and it goes to a second-level review. We prepare the evidence properly first, because the first appeal is the one that gets read most carefully.

Proof the business exists at the address as the named entity: a Companies House record or HMRC document, a utility bill in the business name, exterior photos showing permanent signage, interior photos, a photo of the shopfront with the street visible, and sometimes a short video. Service-area businesses need proof of the base address and vehicle branding.

We escalate through the Business Profile community and support channels with the additional evidence Google usually asks for at that stage. If Google gives a final no — which happens when the profile was ineligible from the start — we tell you and help you rebuild eligibility properly.