How to Get Your Google Review Link and Make a QR Code

The single biggest reason businesses get few reviews is friction: the customer is willing, but they would have to open Google, search for you, find the right listing and scroll to the reviews. A direct link removes all of that — one tap opens the five-star box. Here is how to get yours, shorten it, turn it into a QR code, and put it where it gets used.

Method 1: from your Business Profile (easiest)

1. Sign in to Google with the account that manages the profile and search for your business name, or open the Business Profile app.
2. In the profile panel, choose Ask for reviews (on desktop it appears in the "Your business on Google" box).
3. Copy the link. It looks like https://g.page/r/XXXXXXXX/review.

This is the official short link and it opens the review dialogue directly on both mobile and desktop. Test it on a phone that is not signed into your business account.

Method 2: Place ID

If you cannot see "Ask for reviews", use Google's Place ID finder (search "Place ID finder" — it is a Google Maps Platform page). Enter your business, copy the Place ID, and build the link: https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID. Same result, uglier link.

Method 3: from Google Maps share

Open your business on Google Maps, tap Share, copy the link. This opens the profile, not the review box — the customer still has to find "Write a review". Use methods 1 or 2 instead.

Shorten it

The g.page link is already short. If you want something memorable for print — yourbusiness.co.uk/review — set up a redirect on your own domain to the Google link. Avoid third-party shorteners on print materials; they break when the service changes terms, and some customers distrust them.

Make a QR code

Any QR generator works; the code encodes the URL and nothing else. Use a static code (not a "dynamic" one that routes through the generator's servers and may expire). Export at high resolution, print with a quiet margin around it, and test it with a phone camera before ordering anything. Put a one-line instruction next to it: "Scan to leave us a Google review — it takes 30 seconds."

Where to put it

Place	Works for
Bottom of invoices and receipts	Trades, garages, any business that invoices
Bill folder or table tent	Restaurants, cafés, bars
Reception desk sign and appointment cards	Clinics, salons, professional services
Job-complete email or SMS	Everyone — the follow-up that catches people who meant to
Van or shop door sticker	Trades, shops (lower conversion but constant)
Email signature	Professional services
Website thank-you page after a booking or purchase	Anyone with online booking

What to say when you ask

Short and specific. "If you've got thirty seconds, a Google review makes a real difference to a small business like ours — this takes you straight there." Do not ask for five stars, do not offer anything for it, and ask everyone, not only the ones you expect to be positive. Those three rules are Google policy and, since April 2025, UK consumer law.

Multi-location businesses

Each location profile has its own link. Print the right one for each branch, and if you send review requests automatically from a booking or CRM system, make sure it routes by branch. Reviews landing on the flagship instead of the branch that did the work is the most common multi-site review problem.

Track it

Note the review count on the day the link goes live and check it monthly. If reviews per month do not rise, the link is not being shown to customers — the fix is usually a staff conversation, not a technical one.

The link and QR code are the first thing we set up in review management. If yours is live and reviews still are not coming, the rest of that page explains what we do next.

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